Call For Papers

In a world in which technology is increasingly present in people’s lives, and changing human behavior and attitudes is often the key to solving many societal and personal problems, studying how technology might be used to influence humans (in their behavior, attitudes and information processing), is paramount.

Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design, development and evaluation of interactive technologies aimed at influencing people’s attitudes and/or behaviors through persuasion, but not through coercion or deception. The research community aims at enriching people’s lives in various domains such as health and sustainability by supporting people in setting and achieving their own goals, thus helping them change their behavior.

The 2025 conference will be hosted in Limassol, Cyprus at the 5* St. Raphael Resort and Marina. The previous successful conferences have been organized in Wollongong, Limassol, Eindhoven, Stanford, Oulu, Claremont, Copenhagen, Columbus, Linköping, Sydney, Padua, Chicago, Salzburg, Amsterdam, and Waterloo. The conference series seeks to bring together researchers and practitioners from industry and academia working with various topics of persuasive technology.

We welcome the following categories of papers and extended abstracts:

• Technical papers that introduce novel persuasive technology approaches and solutions alongside evidence of their potential.
• Empirical studies which seek to provide evidence and explanation of methods, principles and theories in persuasive systems.
• Conceptual-theoretical papers which primarily seek to contribute to the general understanding of the field’s core themes and specificities.
• Other papers, e.g. literature reviews or experience reports.

SCOPE

The scope of the conference includes (but is not limited to) the following topics:

• Persuasive systems’ design
• Behavior change support systems
• Interaction with persuasive systems, interfaces, visualization
• Interactive agents in persuasive systems
• (Generative) AI for persuasive technology
• Tailored and personalized persuasion
• Gamification for persuasion
• Evaluation and validation of persuasive applications
• Fitting methods for development, evaluation and implementation of persuasive systems
• Optimizing engagement with persuasive systems
• Software architectures and technical infrastructures for persuasive systems
• Smart environments, e.g. IoT, and persuasion
• Digital Marketing, eCommerce, eTourism and SMART ecosystems
• Motivational, cognitive and perceptual factors in persuasive technology
• Application domains for persuasive technologies such as safety, healthy living, sustainable behaviors, learning and training, marketing and commerce, work environments, organizations
• Positive technology
• Humanizing and/or dehumanizing effects of persuasive technology
• Values and ethics in persuasive technology
• Privacy, perceived security and trust in persuasive technology
• Resilience and counter-persuasion
• Detecting persuasive strategies in social media posts
• Encouraging adherence to safety measures in pandemic situations

Questions that we hope to be addressed include, but are not limited to: 

• How to recognize and demonstrate the real life effects of persuasive technology on people’s attitudes and behaviours?
• How to conduct studies that not just show their effectiveness but are also able to explain in more detail why a design or intervention works?
• How to design an evaluation study so that it yields insights that are applicable to other designs or interventions?
• How theoretical insight can help improve application and/or intervention planning and design?
• How can design and intervention studies improve theory?

SUBMISSION TYPES

Regular Papers

This format is suitable for original research, which is completed work at the time of submission and, regardless of the length of the paper, is a self-sufficient scientific contribution. Papers should be up to 12 pages in length (excluding references), in Springer LNCS format (https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines) and describe work not presented, published or simultaneously submitted elsewhere. Accepted papers will be included in the Springer LNCS conference proceedings and be devoted a time slot for oral presentation. Selected papers will be invited for submission to Behaviour & Information Technology journal (Taylor & Francis).

Extended Abstracts

We also welcome extended abstract submissions to showcase the results of already conducted and unpublished studies where authors do not wish to publish them as regular papers in the conference proceedings but rather present them at the conference for discussions that can shape the final version (that may be submitted elsewhere later). The studies will be also be devoted a timeslot for oral presentation in a special session. Extended abstracts must be 4 to 6 pages in the Springer CCIS format (including references). Accepted abstracts will be included in the adjunct Springer proceedings published in the CCIS series. Selected papers in this category, based on their quality, level of timeliness and relevance, and completion, will also be invited for submission to Behaviour & Information Technology journal.

Poster Presentations

This format is suitable for descriptions of smaller studies, project outlines, literature reviews or work-in-progress. Authors should submit a 4-page paper in Springer CCIS format. Accepted posters will be included in the adjunct Springer proceedings published in the CCIS series. Posters will be displayed and presented during a dedicated session of the conference.

Demonstrations and Artefacts

The Persuasive 2025 track on Demonstrations and Artefact is intended to foster discussion and exchange of ideas among researchers and practitioners from academia and industry by demonstrating or presenting hardware and software products or artefacts, including those in virtual settings (e.g., simulation systems, VR, and games), that range from early research prototypes to mature production-ready systems. The contribution should be the result of original, innovative work, including solving novel technical or research problems, and/or creating novel individual or industrial UI/UX. Accepted demonstrations or presentations shall be presented live during the conference and will be included as 4-pages paper in the adjunct Springer proceedings published in the CCIS series.

Doctoral Consortium Papers

The Doctoral Consortium is a special session of the conference where PhD students can receive advice in a constructive atmosphere. Students present and discuss their research with other PhD students and a panel of established researchers in the area of persuasive technology. Students interested in participating in the Doctoral Consortium should submit a 8-10 pages proposal (excluding references) in Springer CCIS format describing their research question, its position with respect to the state of the art, their research plans and methodology, ideas, and results achieved so far. Accepted papers will be included in the adjunct Springer proceedings published in the CCIS series unless opted out by the student.

Late Breaking Results (LBR)

We welcome submissions for Late Breaking Results. The papers in this category cover new research in any topic that regular paper submissions cover and are expected to present new and emerging results. Authors should submit a 12 pages paper (excluding references) in Springer CCIS format. Accepted papers in this category will be included in the adjunct Springer proceedings published in the CCIS series.

Workshops and Tutorial Proposals

Workshops are meant to gather a number of people to work interactively on an emerging topic and exchange ideas. Tutorials are intended to help people attending the conference organize a related scientific meeting on a specific topic or instruct on a specific practice. Approved workshops and tutorials will be announced on the conference website. Tutorials and workshops will take place during a half- or full-day session before the conference. If you want to organize a workshop, please submit a proposal as a maximum 4-page description in Springer LNCS format (https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines), including a description of the topic, motivation, organization (including the list of organizing members, how the organizers will form a program committee, duration of the workshop, expected outcome, and supporting materials (if applicable).

Workshop and tutorial descriptions will be included in the adjunct conference proceedings (CEUR Workshop Proceedings) https://ceur-ws.org/HOWTOSUBMIT.html. Workshop organisers must commit to creating their Call for Papers and their website within one week of the notification. 

Please email your proposal by December 01, 2024, to the workshop chairs. Wenzhen Xu <wenzhen.xu@r.hit-u.ac.jp> and Rhoda Abadia <Rhoda.Abadia@unisa.edu.au> and Kaoru Sumi <kaoru.sumi@acm.org> 

The organizing committee will review the proposals and communicate the results by December 15, 2024.

IMPORTANT DATES

Paper submission:

Submission deadline: January 03 January 14, 2025 (AoE)

Decision notification: February 15, 2025 

Camera ready submission: February 28, 2025  March 07, 2025

Workshop and tutorial proposals:

Submission deadline: January 10, 2025 (AoE)

Decision notification: January 17, 2025

Extended Abstracts, Workshop papers, LBR, posters, demos, artefacts, and doctoral consortium submission:

Submission deadline: March 1, 2025 (AoE)

Decision notification: March 15, 2025 

Camera ready: March 28, 2025 

Registration:

Author registration deadline for the main track: February 28, 2025 March 7, 2025 

Author registration deadline for the rest of the categories: March 28, 2025 

Early bird registration: April 5, 2025 

PUBLICATION

Accepted full papers of the main track will be published by Springer in a volume of the Lecture Notes in Computer Science series (https://www.springer.com/gp/computer-science/lncs). All other types of accepted contributions will be published by Springer in a volume of the Communications in Computer and Information Science series (https://www.springer.com/series/7899).

Extended versions of the best papers and selected papers from the conference will be invited to submit to a special issue on Persuasive Technology 2025 in Behaviour and Information Technology, a Taylor & Francis publication.